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2012 Regional Conference Program Books and Coupons

Program Book—On-site and Online

Reach up to 10,000 mathematics educators and decision makers who attend all three regional meetings—and even more online—by advertising in the Regional Conference Programs. Attendees refer to this program throughout the event, using it to plan their daily conference schedule and for information on exhibitors. They also take it home with them as a professional development and vendor resource. This ensures your ad receives maximum exposure.

PROGRAM ADVERTISING SCHEDULE 
No cancellations accepted after space deadline date.

Conference
Location 

Conference 
Date 

Ad Space 
Deadline 

Ad Materials 
Deadline 

Estimated Attendance 

Dallas, TX 

Oct. 10-12

July 18 

July 26

4,000

Hartford, CT     

Oct. 24-26

July 25 

August 2

3,000

Chicago, IL 

Nov. 28-30

August 30 

September 7

3,000

 PROGRAM DISTRIBUTION 

  • On-site—4,000 to 5,000 print copies per conference.
  • Online—Full program including Web-linked ads on the NCTM Web site for four months.

PRINT / ONLINE AD RATES 

  • Rates below include a Web-linked version of the ad on the NCTM Web site for four months.
  • Guaranteed position is 15% of total gross cost of the ad.
  • Cover positions are subject to availability and a 50% non-refundable deposit to reserve space.  

Frequency Rate 

Color 

Cover 4 

Cover  2 or 3 

Full Page 

½ Page 

¼ Page 

 

1-time Regional

B&W 

N/A

N/A

$865

$560

$305

4-color 

$3080

$2810

$1780

$1480

$1195

             

15% Discount
2-time rate per ad 
non-commissionable

B&W 

N/A

N/A

$735

$475

$260

4-color 

$2615

$2385

$1500

$1255

$1010

             

20% Discount 
3-time rate per ad
non-commissionable

B&W 

N/A

N/A

$695

$450

$245

4-color 

$2465

$2245

$1420

$1185

$955


 ADVERTISING GUIDELINES 

  • All advertisers are subject to review and publisher’s advertising policies.
  • Advertiser assumes liability for all content (including text representation and illustrations) of material printed or distributed electronically, and also assumes responsibility for any claims arising there from.
  • Where change of copy is not received by closing date, material will be inserted as previously rendered. 

PRINTING SPECIFICATIONS 

  • Printing: web offset. SWOP standards apply
  • Binding Method: perfect bound
  • Colors Available: B &W (greyscale) and 4-color (CMYK)

PROGRAM AD SIZES (in inches—width x depth) 

Page Trim: 8.25″ x 10.88″
Spread Trim:  16.5″ x 10.88″

2-page Spread w/Bleed*

16.75″ x 11.13″

2-page Spread

16.0″ x 9.75″

Full Page w/Bleed*

8.5″ x 11.13″

Full Page

7.75″ x 9.75″

½ Page, Vertical

3.38″ x 9.88″

½ Page, Horizontal

7.0″ x 4.88″

¼  Page

3.38″ x 4.88″

*At least ⅛″ bleed on all sides and live matter ¼″ from trim.  

Special Instructions for Bleed Ads 

  • Document size should be set to 8.25” by 10.88”
  • Bleed should extend at least 1/8" past trim on all sides
  • Live area should be no closer than 1/4" to trim on all sides

Special Instructions for B&W Ads 

  • All fonts must be embedded.
  • All artwork and type must be defined as black (no RGB or CMYK builds)

Preferred Ad Formats 

  • Press-ready, high resolution (300 dpi) PDF or EPS files exported from Acrobat,
  • 4-color ads must be submitted as CMYK; B &W ads in greyscale.

Proofs 

  • Publisher is not responsible poor reproduction if ad and proof are not supplied to specifications.
  • Advertisers will be invoiced the additional cost for correcting files that do not meet specifications.

Ad file transfer 

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Tear-Out Coupons

Advertise a special offer or giveaway on one of these coupons located in the back of the Program Books, and drive attendees to your exhibit booth. Coupons are printed on perforated card stock and will promote your offer on both sides. Enjoy heavier booth traffic and gather more qualified leads when you reserve one or more of these inexpensive marketing tools.

Space is limited, so reserve your coupon today! 

  • Rate: One coupon, $450; two or more $375 each (non-commissionable rates). **Reserve early and SAVE 30%—only $315 per coupon if reserved by August 10** 
  • Color: Black/white on front and back coupon with no bleeds.
  • Size:  Image area = 5.75" wide by 3.25" deep.  Perforated area = 7.25" wide by 3.63" deep.

Sales Contact

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