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2012 Annual Program Book

ON-SITE / ONLINE

NCTM Annual Meeting & Exposition • Philadelphia, PA • April 25-28

CIRCULATION  

  • Reach an estimated 12,000 mathematics educators and decision makers who attend the Annual Meeting and even more online by advertising in the Annual Meeting and Exposition Program. Attendees refer to this program throughout the event, using it to plan their daily conference schedule and for special-offer coupons. They then take it home with them as a professional development and vendor resource book. This ensures your ad and coupon receives maximum exposure. Remember, the Annual Program allows you to reach a vital, engaged audience of mathematics education decision-makers—all at the same time.

PROGRAM DEADLINES 

  • Ad space closing — January 27, 2012 
  • Ad materials closing— February 13, 2012 

DISTRIBUTION 

  • Print Program delivered onsite—approximately 12,000 copies.
  • Online Program in PDF format with active advertising links—available 2 months before and after the meeting.

DISPLAY / ONLINE AD RATES* 

  • Rates are for Annual Meeting exhibitors only. Ads placed for non-exhibiting companies will be assessed a surcharge of $1,800.00.
  • Rates below include a Web-linked, PDF version of the print ad on the NCTM Web site for four months.
  • Guaranteed position is 15% of total gross cost of the ad.
  • Cover positions are subject to availability and a 50% non-refundable deposit to reserve space. 
  • Color 

    Cover 4 

    Cover 2 or 3 

    Full Page 

    ½ Page
    (v or h)
     

    ¼ Page 

    Black/White 

     n/a

    n/a

    $1,450 

    $915

    $410

    4-color 

    $3,750

    $3,400 

    $2,350

    $1,835 

    $1,325

TAB DIVIDER PAGE RATES*  

Tab-divider pages will mark the major sections of the program. Printed on cover stock, the tab pages will lead off one of the five main sections of the printed program. These tabs are a perfect alternative to advertising on cover pages. By reserving either the front and/or back of the tab page, your 4-color ad will be seen again and again—during and after the conference—as attendees use the tab pages to locate the important areas of the program.

Space is limited, so reserve your tab divider page today! 

  • Rate: One side of tab page, $3,275. Both sides of tab page for $6,000. This rate includes a Web-linked PDF version of the tab page on the NCTM Web site for four months. Reserving tab pages requires a 50% non-refundable deposit on the cost of the tab.  
  • Color: 4-color, full bleed only
  • Size: Page trim/inches = 8.25 deep by 10.88 wide. Page bleed/inches = 8.5 deep by 11.13 wide.

TEAR-OUT COUPON RATES* 

Reserve a tear-out coupon in the back of the program book for attendees to redeem at your exhibit booth. Exhibitors who provide special offers, prizes, or gifts, experience heavier traffic and report better show results. Coupons are also a great way to gather more qualified leads. Your offers will be printed on both sides of perforated, card stock—three coupons to a page—for one low price!

Space is limited, so reserve your coupon today! 

  • Rate: One coupon, $450; two or more $375 each—non-commissionable rates.
  • Color: Black/white on front and back coupon with no bleeds.
  • Size:  Image area/inches = 5.75 wide by 3.25 deep.  Perforated area/inches = 7.25 wide by 3.63 deep.

*Rates are for Annual Meeting exhibitors only. Ads placed for non-exhibiting companies will be assessed a surcharge of $1,800.00.  

 

ADVERTISING GUIDELINES 

  • All advertisers are subject to review and publisher’s advertising policies  
  • Advertiser assumes liability for all content (including text representation and illustrations) of material printed or distributed electronically, and also assumes responsibility for any claims arising there from.
  • Where change of copy is not received by closing date, material will be inserted as previously rendered. 

 

PRINTING SPECIFICATIONS 

  • Page trim size: 8.25” wide by 10.88” deep
  • Printing: web offset. SWOP standards apply
  • Binding Method: perfect bound
  • Colors Available: B &W (greyscale) and 4-color (CMYK)

 

MECHANICAL SPECIFICATIONS (in inches—width x depth) 

    Full-Pages 

    Trim  

    Non-bleed  

    Bleed 

    2-page spread

    16.5" x 10.88"

    16.0" x 9.75"

    16.75" x 11.13"

    Full page

    8.25" x 10.88"

    7.75" x 9.75"

    8.5" x 11.13"

 

 

 

     

     

     

    Partial pages-framed by border or rule 

    1/2 page, vertical

    3.38” x 9.88”

    1/2 page, horizontal

    7.0” x 4.88”

    1/4 page, rectangle

    3.38” x 4.88”

    Special Instructions for Bleed Ads 

    • Document size should be set to 8.25” by 10.88”
    • Bleed should extend at least 1/8" past trim on all sides
    • Live area should be no closer than 1/4" to trim on all sides

    Special Instructions for B&W Ads 

    • All fonts must be embedded.
    • All artwork and type must be defined as black (no RGB or CMYK builds)

    Preferred Ad Formats 

    • Press-ready, high resolution (300 dpi) PDF or EPS files exported from Acrobat,
    • 4-color ads must be submitted as CMYK; B &W ads in greyscale.

    Proofs 

    •  Each ad must be accompanied by a proof. Provide Matchprint, Chromalin, Iris, or suitable digital proof for color ads; Velox or laser proofs for black/white ads.
    • Publisher is not responsible for poor reproduction if ad and proof are not supplied to specifications.
    • Advertisers will be invoiced the additional cost for correcting files that do not meet specifications.

    File transfer 

    • E-mail attachments to tpearson@nctm.org  
    • CDs may also be submitted by mail. Include a color proof of output, printout of contents, and be sure to label all disks with your company name, address, and production contact.

 

SALES CONTACTS  


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