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Editorial: Where's the Math (in Mathematics Education Research)?

M. Kathleen Heid 

March 2010, Volume 41, Issue 2, Page 102

Abstract:
Twenty-five years ago, a fast-food TV ad initiated a catchphrase, “Where’s the beef?” The phrase evolved into a way to question the amount or substance of an idea or product. It is now time for the phrase to make its way into discussions about mathematics education research.