Editorial: Where's the Math (in Mathematics Education Research)?
M. Kathleen Heid
March 2010, Volume 41, Issue 2, Page 102
Twenty-five years ago, a fast-food TV ad initiated a catchphrase, “Where’s the
beef?” The phrase evolved into a way to question the amount or substance of an idea
or product. It is now time for the phrase
to make its way into discussions about mathematics education research.